As Seen On:
Founder Diana Lammerts: TV host (FOX 5, PIX11). Guinness World Record campaign lead. Nationally awarded security initiative. About →
Proof of Impact
Visibility isn't about noise — it's about trust. Here's what happens when someone finds the structure inside chaos:
Case Studies: Unignorable Results
The Wiedmann Bible From an attic discovery to the Vatican, a Guinness World Record, and a year-long Museum of the Bible exhibition
Tessa's House From a family's grief to Maine's only women's residential recovery center — covered by Portland Press Herald, Bangor Daily News, and WABI TV
Italian Villa Giveaway From public skepticism to three years of organic national media coverage across Germany and Switzerland
The Case Studies
The Wiedmann Bible (Cultural Legacy Project)
Situation:
German artist Willy Wiedmann spent 16 years hand-painting the entire Bible — 3,333 images across 1.17 kilometers. No words. Only art. He died before the world saw it. His son Martin discovered it in an attic. But Martin had no standing in the art world, the Bible had never been shown, and nobody had any reason to believe this was real.
What was missing:
The art was extraordinary. The problem was that the world had no reason to believe it. This was not a religious product that needed promotion. It was a universal masterpiece about unity — a Bible told entirely through images, accessible across languages and faiths. But that positioning would only work if credibility was built first, in a specific sequence.
What was built:
Credibility first: Martin Wiedmann repositioned from private individual to cultural custodian. Willy Wiedmann’s multiple artistic aliases researched and unified under one identity. Gallery reopened.
Then recognition: Guinness World Record achieved for the longest illustrated Bible. Prime-time coverage on ARD Tagesschau.
Then institutional partnerships: Presentation to Pope Francis at the Vatican. Copy received by internationally recognized religious leaders. Museum of the Bible exhibition secured.
Then expansion: Museum of the Bible extended the exhibition from a few weeks to a full year and expanded the scope from the Bible alone to Willy Wiedmann's entire artistic journey, including a recreation of his attic studio.
Result:
Guinness World Record. Vatican. Internationally recognized religious leaders amongst others from South Africa. Year-long Museum of the Bible exhibition. National Mall unfolding with 400+ volunteers. 2 million+ media reach. Publication in three languages. Trademarks secured. A legacy preserved.
Tessa’s House (Recovery Foundation Launch)
Situation:
Tessa Lee McCue was a talented Maine figure skater who died of a fentanyl overdose in 2022 after a nearly 15-year battle with addiction that began with an ADHD prescription at age 16. Her parents established the Tessa Lee Libby Foundation and built a 16-bed women-only residential recovery center in rural Washington, Maine — funded by a $1.1 million Maine Recovery Council grant. The facility was ready. But opening a treatment center and making the right people know it exists are two different problems.
What was missing:
A communications strategy that could turn a deeply personal family story into a credible public narrative. One that would reach women in crisis, earn community trust, and attract media who could carry the story beyond Knox County. The wrong tone could reduce it to tragedy tourism. The framing had to honor Tessa’s legacy while positioning the foundation as a serious institution.
What was built:
A narrative framework that led with the mission, not the grief. Tessa’s House was positioned within the larger crisis of women’s addiction in Maine.
A media strategy targeting credibility outlets. Coverage that would make patients, families, and funders trust this was a professional treatment center.
Tessa’s personal story provided the emotional anchor. The clinical program, the grant funding, and the evidence-based model provided the institutional credibility.
Result:
Opening covered by Portland Press Herald, Bangor Daily News, WABI TV, and syndicated nationally through EIN Presswire. Governor Janet Mills expected at grand opening. Facility serving women within weeks of opening. The coverage positioned Tessa’s House as an institutional response to Maine’s opioid crisis not just a memorial.
Italian Villa Giveaway (Real Estate Raffle Campaign)
Situation:
John Nurse wanted to raffle off his villa in Italy, valued at €440,000, for €29 a ticket. But to the public and the media, it sounded like a scam. Nobody believed someone would give away a house. Without trust, nobody would participate.
What was missing:
The press release had to answer the skepticism before journalists even asked the question. By anticipating every doubt — "where's the catch?" — and addressing it transparently with full financial details, the campaign disarmed suspicion before it could form.
What was built:
A transparency-first press release that openly listed every financial detail — including potential profit — so nothing was left to question
Media outreach targeted at respected German and Swiss outlets whose coverage carried institutional credibility
Story framed in journalistic language, not marketing language — built to pass editorial scrutiny organically
Result:
Organic coverage in Travelbook.de, Stern.de, 20min.ch, BILD Zeitung, and AD Magazin — all without paid promotion. Travelbook picked up the story again across subsequent raffles in 2021, 2022, and beyond. Public perception shifted from skepticism to participation across three years of repeat campaigns.
Some of Our Clients:
The Wiedmann Bible
Tessa Lee Libby Foundation
Christy Buss
Mick Hunt
Dr. Kirk Adams — Innovative Impact
German Department of Labor
APEX
Mike Mycoskie — AIM
Samara Beth & Co
Global Children Financial Literacy Foundation
John Nurse
Marie Hinkerson
Sifu Thommy Luke Boehlig
Social Media Pro
Manifest University
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The same approach that took a hidden Bible to the Vatican has been applied to security firms, real estate campaigns, and recovery foundations. The method adapts. The thinking doesn’t change: find the structural gap, build the credibility sequence, and let the results speak.
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We partner with your publicist, agency, and internal team. We’re the conductor; they’re the section leads. Together the piece lands on time and on key. It is all about merging ecosystems.
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A PR firm executes coverage. A consultant gives advice. Virestra does neither. We diagnose what is structurally broken, build the plan to fix it, and connect you with the right people to execute it. The press, the positioning, the partnerships, those are results of the architecture, not the service itself.