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Proof of Impact

Visibility isn't about noise — it's about trust.
Here are real-world transformations powered by strategy, clarity, and connection.

Founder Diana Lammerts: TV host (FOX 5, PIX11). Guinness World Record campaign lead. Nationally awarded security initiative. About →

Case Studies: Unignorable Results

The Wiedmann Bible
From attic archive to Guinness World Record + Global Exhibitions

Viking
From 4× revenue, Fortune 500 contracts to Global Ops, Award Wins

John Nurse Italian Villa Giveaway
From skepticism to national coverage across 3 cycles (Travelbook, Stern, BILD, etc.)

A collage of images and infographics related to media, testimonials, and conferences. Contains newspaper clippings, social media engagement metrics, testimonial quotes, event photos, and screenshots of television news logos.
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Proof of Impact infographic showing audience reached over 6 million, strategic partnerships over 15, awards earned 2, and global exhibitions 5.

The Case Studies

The Wiedmann Bible (Cultural Legacy Project)

Challenge:

  • Transform an undiscovered, unpublished illustrated Bible into a globally recognized cultural and artistic treasure.

Strategy:

  • Reframe the Wiedmann family story as a cultural mission.

  • Achieve a Guinness World Record.

  • Secure high-profile museum exhibitions and international media coverage.

  • Reopen Willy Wiedmann’s gallery and protect the legacy through trademarks.

Results:

  • Guinness World Record achieved: Longest illustrated Bible in the world.

  • Extended year-long exhibition at the Museum of the Bible, Washington D.C.

  • International media coverage (Deutsche Welle, FAZ, Tagesschau) reaching over 2 million viewers.

  • Gallery reopening and broad acknowledgment of Willy Wiedmann’s multiple artist identities.

  • Trademarks secured for future licensing and franchise potential.

Viking(Security and Executive Protection)

Challenge:

  • Establish two new brands in the highly competitive tactical security and executive protection industries.

  • Build personal credibility for Roy Smith, who was previously unknown in the security world.

Strategy:

  • Media features in major outlets (Forbes, Authority Magazine, Canvas Rebel, Miami Shoot).

  • Award recognition strategy (Austin Award for Viking EPS).

  • Thought leadership development through keynote speaking and security expert commentary.

  • Trademark protection for future brand licensing and expansion.

Results:

  • Viking revenue grew by 4x during the first operational years.

  • Secured major government contracts and Fortune 500 private security assignments.

  • International operations in Dubai, Maldives, Mexico, and across the U.S.

  • Won the Austin Award for Viking EPS.

  • Built a trusted industry reputation for Roy Smith.

 Italian Villa Giveaway Campaign(Real Estate Raffle Campaign)

Challenge:

  • Overcome intense public skepticism about an Italian villa giveaway that sounded "too good to be true."

  • Build legitimacy quickly through credible media coverage.

Strategy:

  • Transparency-first press release strategy.

  • Media outreach targeted at respected outlets in Germany and Switzerland.

  • Emphasized storytelling aligned with journalistic standards to build trust organically.

Results:

  • Organic media coverage secured in major publications: Travelbook.de, Stern.de, 20min.ch, BILD Zeitung.

  • Repeated media features across multiple raffle campaigns (2020, 2021, 2022).

  • Successfully shifted public perception from skepticism to participation without paid promotions.

  • Strengthened John Nurse’s brand credibility and public trust.

  • Yes. Our proprietary “Clarity Before Scale” framework adapts to any sector. From luxury art and publishing to security services and real estate. We don’t chase trends; we diagnose foundational gaps, customize the strategy for your audience, and execute proof-driven campaigns that translate across markets.

  • We partner with your publicist, agency, and internal team. We’re the conductor; they’re the section leads. Together the piece lands on time and on key. It is all about merging ecosystems.

    • The Wiedmann Bible

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