When PR Stops Working

May 1

Why Visibility Needs an Upgrade, Not More Volume

At a certain point in your growth, more PR isn’t the answer.
You’ve been featured. You’ve had your media moment. You’ve played the game.

But now?
You’re evolving—and the same playbook won’t take you further.

The PR That Got You Here Won’t Get You There

For leaders, founders, and creators who’ve already made waves, the biggest threat isn’t invisibility—it’s misaligned visibility. The wrong headline. The wrong partner. The wrong message amplified at the wrong time.

Case in point? Katy Perry’s recent “space stunt.” A flashy PR moment that made headlines—but sparked instant backlash. It grabbed attention, sure. But attention without alignment? That’s chaos. And expensive chaos at that.

In this era, bad PR doesn’t just fade.
It goes viral. It gets quoted out of context.
And worst of all? It gets you misunderstood.

Stop Chasing the Spotlight. Start Controlling the Frame.

Visibility isn’t about being loud—it’s about being clear.
It’s about owning the story before someone else tells it for you.
It’s not how many headlines you get. It’s how long they stick.

If your brand has evolved, but your visibility hasn’t? You’ll feel the disconnect.

Your instincts are right.
It is time to stop playing by outdated rules.

What You Need Now Is Precision

Not press releases. Positioning.
Not exposure. Ecosystem strategy.
Not hype. Resonance.

At VIRESTRA, we architect visibility for people who already have it—but need it to work smarter.
You don’t need to be everywhere.
You need to be in the right place at the right time with the right message.

If You’ve Outgrown Your Old PR…

Then congratulations.
That’s the signal you’re ready for something better.

Let’s recalibrate your visibility.

Diana Lammerts